Advertising vs. Reality

A German site, Pundo3000, has done a very thorough (100 products) visual comparison of prepared food packaging photos vs. actual product photos. This American (or English language, at least) has stolen reposted most of the photos for easier consumption. Sure, we’ve all seen photos of how different a real Big Mac looks compared to its advertising counterpart, but this survey is impressive due to its scope (not to mention all those zany European per-prepared foods – wtf is a Bifi Roll Korn?!?). Someone needs to do a similar roundup of American foods. One note: lay off the Ritter Sport. that’s good stuff. [Thanks, Matt]

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